Global marketing and MTV....

So we're talking about global marketing in Mktg 220, and MTV was our discussion board topic this week. We talked about how MTV is one of the premiere cable entertainment channels, and how they're reaching out to customers abroad. One of the ways--which I thought was really neat--is that they actually have a virtual veejay in their Asian market named LiLi, who speaks five different languages. So, five different languages for five different segments of the Asian market will be able to get the music and culture to the masses and the markets MTV hopes to serve. I think about that in terms of its American audience, too; we have certain shows marketed to certain cultures in this country, as well. Another thing that MTV has done in terms of reaching its global audience is meeting with respected leaders regarding the concerns they may have had about their culture being Westernized by MTV. President Bill Roedy meets extensively with such leaders to assure them that their concerns will not be unheeded, that he only means to bring entertainment that they, too, can enjoy.

So this is another thing those considering a career in marketing would want to take note of: we concern ourselves with not offending those of other cultures if we want their continued support of our products. Extensive research and study is necessary to make sure that we respect their local customs while promoting our brand.

This week in Marriages and Families, we're considering love, relationships, and sexuality. More on that later, but I can guarantee that this will be one spirited conversation.